iAM Personal Branding Workshop

Authentic Personal branding is a process of communicating your passions, purpose, skills, values, and philosophy, clearly and consistently to your potential clients so they know how you can solve their specific problems like no one else can. It is about standing out uniquely in the crowd.
 
This workshop will go through processes and exercises that you will do individually and with a partner to help you understand and start the process of building a strong personal brand. For more details please read below.

Register NOW!

By emailing shalini@iam-bc.com

Cost: $35 by Dec. 1st

         $45 after Dec.1st

Who should attend?

 Anyone, especially if you are an artist, a small business owner, in a non-profit, or unemployed.

Why should you attend?

Ask yourself the following questions:

• Are you clear about your professional purpose and do you have a clear mission statement?
• Are you aware of what solutions your services/products provide to your potential customers and have you articulated that clearly so your customers know how you can help them?
• How are you different from all the other people providing similar services/products? What is it that you do that no one else can duplicate?
• Assuming you have a clear purpose and a unique selling proposition, are you aware of all the traditional and non-traditional channels (like social media tools) that you can use to connect in authentic ways with your customers?
•  Are you confident that the content and appearance across all your communication channels is consistent with your personal brand?
• Can you explain what you do, why a customer should come to you, and how you are unique in 2 sentences?
• Do you feel marketing your self or your brand is a natural expression of who you are? Or does it feel like a struggle?

If you answered any of the questions in the negative, you could benefit from attending the iAM Personal Branding workshop.

What you will walk away with

I. Self-awareness:

Learning to connect with your highest potential using a systematic approach and intuition in understanding your passions, talents, unique skills, and life experiences.
Keywords that will be used to define your personal brand.
 
II. Authentic differentiation:

Clarifying how you will use your unique purpose and strengths in providing solutions to potential customers like no one else can.

 Defining your core strengths and how those will be used to solve customer problems in unique ways.
 
III.  Authentic mission statement:

Based on the exercises in self-awareness and authentic differentiation, you will be guided to write your personal/business mission statement.
 
IV.   Effective Communication:

Creating a plan using traditional and innovative channels to communicate your unique solutions to potential clients in clear and consistent ways.
Understand basics of social media for effective communication of personal brand.
Go over elements in colors, symbols, pictures, and language used to build a strong personal brand.

Register NOW because of limited space by emailing shalini@iam-bc.com

Workshop Page for Participants

Please enter here.