iAM Meeting VI: Authentic Personal Branding

What is a personal brand and why do you need to have one?

Whether you are self employed, an artist, or a professional, it is important to be in touch with your authentic purpose and communicate that in clear and consistent ways, to let people know your unique skills, passions, and everything that makes you unique. You do this so people know in no uncertain terms what you do best and will come to you when they need your services. If you do not make a conscious effort to ensure that you create a personal brand, either you do not exist, in the minds of people needing your services, or if you do exist, they are not sure what it is you do best.

The iAM approach to personal branding is based on self-awareness, authentic differentiation, and effective communication. In the last meeting we worked with self awareness and below is the suggested exercise for it.

Suggested Exercise for self-awareness:

1) Translating inner purpose into authentic mission statement: This exercise will surface important themes that are most important to you and will help to identify passions, values, lessons learned, skills, etc that make you who you are. You can find the inner purpose exercise here.
http://mindfulmarketers.blogspot.com/2009/10/finding-inner-purpose-and-writing.html

The next meeting we will work with environmental scan to differentiate ourselves from competition:

2) The environmental scan: This will help you define your unique positioning further, by examining what others are doing, you can more clearly articulate what you do differently. You can find the environmental scan exercise here.
http://iamwomaninbusiness.blogspot.com/search/label/Environmental%20scan

Please bring with you:
1) Your laptop if you can
2) Your brochures/business cards
3) If you have done these exercises or plan to do so before coming for the next meeting, please bring the answers with you to the meeting.
4) Note book to make notes

This is a fragrance free event.

We would like to acknowledge ACTV for providing their space and equipment to support the iAM Woman in Business Circle.