The iAM Woman in Business Circle Meeting V: Authentic Personal Branding
The Agenda
From 6:00 pm to 6:30 pm we will discuss the ACTV program - brainstorm to find the right name that reflects our intention and if anyone has questions and suggestion we can go over those.
6:30 pm to 8:30 pm we will work on building our Authentic Personal Brand.
What is a personal brand and why do you need to have one?
Whether you are self employed, an artist, or a professional, it is important to be in touch with your authentic purpose and communicate that in clear and consistent ways, to let people know your unique skills, passions, and everything that makes you unique. You do this so people know in no uncertain terms what you do best and will come to you when they need your services. If you do not make a conscious effort to ensure that you create a personal brand, either you do not exist, in the minds of people needing your services, or if you do exist, they are not sure what it is you do best.
Personal branding is based on self-awareness, visibility, and transparency. We will work on these three aspects of personal branding using traditional and innovative ways of creating an authentic personal brand.
Suggested Exercises
Two exercises that will help with self-awareness were covered in previous meetings:
1) Translating inner purpose into authentic mission statement: This exercise will surface important themes that are most important to you and will help to identify passions, values, lessons learnt, skills, etc that make you who you are. You can find the inner purpose exercise here.
2) The environmental scan: This will help you define your unique positioning further, by examining what others are doing, you can more clearly articulate what you do differently. You can find the environmental scan exercise here.
If you have done these exercises or plan to do so before coming for the next meeting, please bring the answers with you to the meeting.
Please email Shalini Bahl at shalini@iam-bc.com for participation details 
The Sponsors:
We are grateful to Judy and Todd at Ivory Creek Inn for hosting the event. We selected this venue for its wonderful energy, unique space, and warm people.
Ivory Creek Bed and Breakfast Inn
31 CHMURA ROAD HADLEY, MA 01035
Telephone: 413-587-3115
Driving Directions:
From Amherst College/University of Massachusetts:
From the intersection of Routes 116 and 9 in the center of Amherst follow Route 9 West for approximately 3.9 miles. Turn left at the stoplight at the intersection of Route 9 and East Street in Hadley. The red brick U.S. Post Office for Hadley can be seen on the right at this intersection. Follow East Street until it ends at Route 47. Turn left onto Route 47 South and continue on Route 47 for approximately 1.3 miles. Turn left onto Chmura Road. The driveway for 31 Chmura Road is located on the right approximately 0.25 miles from the Route 47/Chmura Road intersection.
From Smith College:
Follow Route 9 East. Take Route 9 across the Coolidge Bridge and travel approximately 1.5 miles to the traffic light in the center of Hadley. Turn right onto Middle Street and go approximately 0.5 miles to the blinking light at the intersection of Middle Street and Route 47. Turn left onto Route 47 South and continue on Route 47 for approximately 1.7 miles. Turn left onto Chmura Road. The driveway for 31 Chmura Road is located on the right approximately 0.25 miles from the Route 47/Chmura Road intersection.
Please email Shalini Bahl at shalini@iam-bc.com for participation details
Please RSVP or get more info at shalini@iam-bc.com
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