Mindful Marketers Blog

The purpose of this Blog is to speak to the new mindset for an emerging business paradigm that is innovative, authentic, and mindful. To give you a flavor of the kind of topics I will be writing about: innovative marketing strategies, social media, mindfulness in business, personal epiphanies as a mindful marketer, and authentic leadership. The purpose of the Blog, like the company, is to inspire and empower individuals and organizations to pursue their authentic purpose in ways that are meaningful and profitable.

Nov 30 2011

Bad Advertising And Irresponsible Marketing: Is It Worth It?

“With the strength of Zantac handling your heartburn you can keep on enjoying all the foods you love…”This is a line from the 2011 ad for Zantac that shows a man loving all his favorite foods including pizza, burgers, and other foods that usually give him heartburn. The main...
Nov 15 2011

Mindful Entrepreneurship: Interview With Owner of Clawfoot Tub, Amherst MA

Do you think that being mindful in business is incompatible with being profitable? Watch this video to see how a business woman in Amherst MA is running her retail store in a way that is good for her clients, suppliers, and the environment while being sustainable herself.
Nov 11 2011

My Prayer on 11-11-11: Harnessing Goodness To Create A Better World

(The photograph was taken by my cousin, Sanjay Nanda, who is an award winning photographer from India)There is always more good than bad in any situation.
Oct 31 2011

How To Manage Your Personal and Business Profiles in Social Media

Social media is still evolving in how it is used in business. As such many businesses are not clear in their policies about how their people will manage their personal and professional identities online. This post provides some tips and resources to help you navigate this fairly new area. In...
Oct 22 2011

Are You Listening To Your Negative Emotions: A Mindful Response

Mindfulness involves cultivating an affectionate curiosity for our inner states including negative emotions to connect with our Inner Wisdom. This post discusses a recent opportunity I had to experience negative emotions and insights that you may find useful as well. And perhaps you will share...
Oct 16 2011

Creating A Digital Bio: The Mindful Way

Rapid changes taking place in the professional world offer many creative ways to share our online bios. Besides the availability of new technologies, the changing culture and economy is making it imperative that we really reflect on our story – Who am I and how do I offer unique benefits like no...
Sep 24 2011

Jealousy. What Is A Mindful Response?

We all experience jealousy or a variation of it from time to time in our lives. Just to clarify jealousy includes feeling envious, covetous, desirous, and fearful of being replaced by a rival or competitor. Whether you run your own business or are an artist or an employee, at some point or...
Sep 05 2011

The Cycle of Past Impressions: How to Break Free
Aug 24 2011

What’s Missing: Self Awareness in Business Education

The purpose of this post is to explore the shortcomings in current business education and provide insight into what is missing. Before I begin, lets look at these two tables. Table 1 includes the educational background of 10 CEOs involved in the current crisis. Table 2 covers the educational...
Aug 22 2011

What Is MIndfulness And What It Is Not: Embracing The Ordinary
Aug 14 2011

Can You Give To The Community And Not Be Viewed Selfish?

In a conversation I was having on the iAM Facebook Page about ways small businesses with limited resources can market effectively, I spoke about giving to the community as a way for small businesses to become known by the local consumers. A very good question was posed by Matt as he is getting...
Jul 25 2011

Are You On Autopilot At Work?

” This is your last chance. After this, there is no turning back. You take the blue pill - the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill - you stay in Wonderland and I show you how deep the rabbit-hole goes.”-Morpheus,...
Jun 18 2011

The Wandering Mind & How It Affects You in Business

I am passionate about living, studying, and teaching mindfulness and that was the focus of my recent TedX talk.
May 17 2011

You Are Living Your Purpose, No Matter What

A Noble Quest: How can I best serve the world?Happiness is the meaning and the purpose of life, the whole aim and end of human existence” AristotleI have been searching for my life purpose for many years.
May 15 2011

Authentic Tweeting: Would You Hire Somone To Tweet For you?

The Facebook QuestionI have been noticing the increasing use of hired help to tweet on one’s behalf and was curious what people think about that so I posed the question on Facebook, “If you were a small business/artist/healer, do you think hiring someone to tweet and create updates...
May 06 2011

What They Don't Teach You in Business Schools: Mind & Mindfulness in Marketing

What They Don't Teach You In Business Schools: Mind & Mindfulness in Marketing
Apr 19 2011

How to Break Free from Addiction To Negative Dramas? The Brain & Meditation

“Learn to watch your drama unfold while at the same time knowing you are more than your drama.”
Apr 12 2011

How The Truth Can Set You Free

“The truth will set you free. But first, it will piss you off.” Gloria Steinem Are you caught in patterns that keep you stuck with the same outcomes?
Apr 07 2011

House With Four Rooms: Living A Fulfilling Life

There is an Indian proverb or axiom that says that everyone is a house with four rooms, a physical, a mental, an emotional, and a spiritual. Most of us tend to live in one room most of the time but, unless we go into every room every day, even if only to keep it aired, we are not a complete...
Apr 05 2011

How Do You Measure Success? Money and Happiness

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